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Ready for Holiday Shopping
Season in July
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Ready for Holiday Shopping Season in July
For most retailers, the
holiday shopping season is undoubtedly the most competitive, challenging and
crucial six to eight weeks of the entire year. Come November you want to be
sure you have the best advertising possible in place. By that time it maybe
to late to fix flaws in your marketing effort.
So you ask why bring this up as early as July? It can
take weeks for the selection process of what and how you are going to sale
during the holiday season. Then you must ramp-up all
the individual parts to bring the project in focus ready to go and work well
during the short time period of the holiday shopping season. Completion of
the ramp-up could realistically take many weeks. Which means you should
start thinking now about where you are, if you want to be ready when
If you're in retail,
you're familiar with why holiday shopping is so rough. Everybody with
anything to sell is working a lot harder to make sales and that includes
stepping up advertising of all kinds. More advertising means rising
advertising costs and less selection of placement.
Since the entire ramp-up
process takes a while--and since your internal team needs time to make its
own ad-management decisions--you should allow real time for marketing
planning and purchases of different advertising. Which is why you need to start thinking now
even in July about where you want to be
this holiday season.
Advertisers can buy Tier 1 banner
space or impressions weeks or months before a campaign begins which will
guarantee location and placement in our network. Let us know your plans
and what you will need.
Guaranteed placement requires Tier 1 rate. By making a minimum of a 50% deposit we
will hold the position you asked for in our network for your campaign to
start up to 90 days from the date of the deposit. Placement is subject to availably.
After your campaign starts it will run its normal course to completion. To use your
deposit and start a campaign you must pay the remainder of the
balance that was left after the initial minimum deposit was made for the
campaign you planed to run. You can not
run fewer impressions than you originally reserved but you can purchase more
if they are available. If you do not start a campaign within 90 days of the
deposit payment you will forfeit your complete deposit. Tier 2 and Tier 3
rates cannot be purchased held or booked by deposit. They require full
payment and must be started at time of purchase. Subject to start date limits.
Deposits are nonrefundable because we are holding a space just for you.
About the Author
Byron Rogers is the Director of the KnifeWebGuide.com.
full time or part time had his own business since 1976. He started selling and trading knives 1991
in Austin, Texas and now in San Angelo, Texas. Let us know if we can help with your strategic advertising planning.
We don't know all the answers in marketing but we deftly know
many things not to do and we are glad to share them with you.
Copyright ©Byron Rogers, visit
http://KnifeWebGuide.com for more original content like this.
All rights reserved.
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