The Media Kit is where you will find services, features, resources and information for
Knife Web Guide™
online knife, sword and cutlery-related marketing. Look for our current Rate Card,
banner ad size requirements, Category Sponsor and much more.
How to improve and extend your advertising budget
in the KWG
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How to improve and extend your advertising budget in the KWG
Online, if promotions or ads aren't
pulling, change them. Don't keep blindly running the same ads and
promotions. If there's time, test-drive your ad campaign and find
the ones that draw your best customers.
Ten customers are much better than
1000 browsers. Volume is a help but not your goal for traffic. Converting
visitors to buyers is the goal. Having lots of people going to your website
does not mean your advertising is working. Don’t get me wrong having many
visitors can help your brand in the long run but if you are like most small
businesses you need sales now to pay for the advertising in the first place.
One category listing is free with a
Link Partner in the KWG.
Something we have learned
recently is that many advertisers stop short on their campaigns. In order
for advertising to work it must be given time and exposure to make it a
How much time is a question that is
hard to answer? Generally on our network we have found that one month is a minimum
but many times this is way to short of a time frame. We think a three month
minimum campaign is a much better way to find out what works and what doesn’t. If
you can afford a six month campaign it is the best time frame to learn what
is going to work best.
MORE THAN ONE IN
FIVE U.S. adults, or 22 percent, say the Internet is the most
effective way to grab their attention about a product or service, according
to a report released by Burst Media.
If you don’t have six months or must
get results faster then you will need to run more banners. We have found one
of the best ways to get the message out about your offer and business is to
use several different size banners with a similar theme showing at the same
time in a campaign in our network.
Something you should try on our
network are the several ways we have to show different
aspects about your business or service to the cutlery world audience.
innovative advertising solutions add flexibility to your marketing and
impact to your message.
Try the several ways we have to show different aspects about your business
or service to the cutlery world.
Your site will get noticed first with Category Sponsor!
We receive many
page views on each
category in the directory part of the KWG and most of those pages have many
different companies web site listed. In order to grab attention before the
other web sites on each category page we came up with the
ensure that visitors see your listing first because you are first.
There is no limit on the visitors to your site with the premium
listing for a low monthly fee.
To drive more quality traffic to your web site our
Multi-category listing, which if your
site fits, will allow your business to showcase more of what you do or offer
for sale. The category heading your site is listed under is crucial to
increase awareness about all the parts that make up your total business.
not much money your audience can find for example: you sell throwing knives,
sharpeners, swords, knife books and are a full line knife dealer. For this
example you would multi list your different areas of business in five
different Theme-Categories inside the KWG. Of course one category listing is
free with a
Link Partner in the KWG.
The more categories or
headings your listings appear on, the more customers you’ll attract.
Each of the
Multi-category listings you purchase in the KWG directory should link to the
exact page on your site that is a match for the category the visitor is
clicking from, not just to your home page.
The users we attract are likely to be
focused in a particular niche, which is a big part of what makes KWG
advertising attractive. We believe a successful tactic is to tap into the
enthusiasm and dedication of our audience by becoming a
sponsor. The lower cost of
makes each of the different ways our network delivers your message our best advertising
buy. As a sponsor of the KWG you receive
priority placement, a discount on
the ways you have to advertise and a listing on
the Sponsors Page.
Receive a discount on all the ways we have to advertise
by being a KWG Sponsor
Advertorial will draw extra attention to your special project. If you have a new product coming out an advertorial
page or section within our network will show all the details of your new
because of the extra space and room that an advertorial
gives. You can show and explain what the new product looks like, what it is made of, what
it will do and much more.
Talk to us if you have an idea for an advertorial that will work for you on our
network. We are open to custom content and exclusivity. We
will work with you to come up with something that will be cost effective and
help a positive brand impression or sell the product.
Because all successful advertising incorporates both appeal and
relevance, the ability to guide users to additional relevant content
provides the advertiser with a great advantage.
Be on the
internet with a web site for as
little as 72¢ per day!
is a fast direct way to let the world know about what you are selling. A
microsite can cost less than a
new web site. It can be up and running in shorter time and is easier than
building your own web site because we do most of the work.
We will register your
domain name (if it is available) for one year included with each
microsite and have it point to the home page in your
microsite. You will be able to add your domain
URL to all your
business cards, letterheads and brochures to send customers to your web
We would love to tell to you that you
should spend your entire advertising budget here in our network but
that would not be true. To have the greatest impact you must choose several
different media to reach your audience. We cannot make recommendations for
which media and how many but we can tell you to try several over a
reasonable time and track your results.
Media consumption is falling for most
offline media and growing by leaps and bounds online.
Quote by Scott Rafer
Online Publishing Insider for
Monday, August 1, 2005. Scott Rafer is president and CEO of Feedster (www.feedster.com),
a blog search engine and advertising network.
Remember a persistent presence helps
to ensure that you're reaching the most people to visit the KWG,
which can be a big help in extending your reach.
We hope the above information will help you get the most from using the unique KWG
network to let the
world market find what you sell or the service that you
offer. Let us know your results and any ideas you have to improve what we are doing.
There is a big opportunity in advertising with KWG.
Give us a try!
About the Author
Byron Rogers is the Director of the KnifeWebGuide.com.
full time or part time had his own business since 1976. He started
selling and trading knives 1991 in Austin, Texas. Let us know if we can help
with your strategic advertising planning.
Copyright ©Byron Rogers, visit
http://KnifeWebGuide.com for more original content like this.
All rights reserved.
What does KWG stand for?
Abbreviation; Initialism; Acronym:
Knife Web Guide™
http://KnifeWebGuide.com = home page of the KWG
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help on Hits, Page Views, Visitors and User Sessions.
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