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The Media Kit is where you will find services, features, resources and information for Knife Web Guide online knife, sword and cutlery-related marketing. Look for our current Rate Card, banner ad size requirements, Category Sponsor and much more.

Advertising Article Library


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Helpful information on advertising, banners and marketing.
If you are a beginner or seasoned pro there are many great tips and insights among the articles below. Click on the ones you want to read.

Access a wealth of knowledge here at the
KWG advertising support center.

Articles from Cutlers Cove staff and contributing authors covering matters of interest in the areas of advertising, banners, marketing, definitions, reviews, events and more. Each article's copyright belongs to the author.

GeoTargeting: This feature allows you to target ads to specific countries when you purchase banner ads from us.

Ready for Holiday Shopping Season in July?

Basic HTML: Banners: Get Your Banner Out There

Consider joining MediaPost Communications
Home on the web for media, marketing and advertising professionals
Since 1996, has been the leading advertising and media Internet portal providing free tools, news, and directories to help more than 50,000 members better plan and buy both traditional and online advertising.

The new MediaPost Wiki offers encyclopedic definitions of important advertising and media terms

Designing Catchy Effective Banner Ads

10 Killer Ways To Make People Click

Internet Promotion - Advantages and Disadvantages

How's your HUB? Hottest Undeniable Benefit.

Why your ads aren’t working

The quality of your offer and the clarity of your message are still the main factors in getting results.

Advertising - For Small Businesses (Part 1)

Advertising - For Small Businesses (Part 2)

How to improve and extend your advertising budget

Glossary for Web Technology and Advertising

Understanding Hits, Page Views, Visitors and User Sessions

"A good ad which is not run never produces sales." - Leo Burnett, quoted in 100 LEO's

What you get for being an advertiser on the KWG

Is Norton Blocking Your Internet Marketing Efforts?

Advertisers and Sponsors Testimonials and Compliments

Top ten reasons to advertise your knife, sword or cutlery business in the KWG?

Advertising Quotes - Indexed notes on advertising.

"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares." - Rosser Reeves, Reality in Advertising

Internet Advertising Directory at University of Texas

Bill of Rights for our Advertisers

Brand Increase Guarantee. See how a known company does it.

In Praise of Serendipity

Press Release Feeds for Advertising Marketing

Ad serving: the technology (software program) that places (serves) advertisements onto a web site. Most banner advertisements that one sees on a web page were placed onto that page by an ad server.

Interactive Advertising Bureau*
Founded in 1996, the IAB is the industry’s leading interactive advertising and marketing association. Its activities include evaluating and recommending guidelines and best practices, fielding research to document the effectiveness of interactive media, and educating the industry about the use of interactive advertising and marketing. *Formally IAB was founded as the Internet Advertising Bureau.

"There is now no doubt. The Internet really IS the biggest gold rush of our lifetime. It is unlikely you or I will get another chance as big as this one to earn huge profits anytime in the next 100 years. The World Wide Web is booming! Someday people will look back and judge us as one of two groups: those who didn't recognize the digital revolution and missed the greatest chance of our age, and those who smartly made a place for themselves in a new business model that will dominate the future". Quote from Kevin Nunley.

Webmaster Radio Station

Would you like to advertise free on our network?

We are looking for web sites to create an alliance on the two goals below:
  1. We are looking for a few web sites to showcase our Our goal is to trade with sites that we think will help get the word out about what the KWG is about. We are looking to go beyond link exchanging.
  2. We are looking for a few web sites to showcase several of our new marketing opportunities. Our goal is to trade with sites that we think will help get the word out about how marketing in our network has helped them in anyway. It could be trading links, to how sponsoring the KWG helped them.
If you are interested in forming a alliance to help us in these goals please let us know what you have in mind and how we can help each other in a no cost or low cost way to promote each others web site and business. We are open to trading limited banner ad space inside our network of and; to creating new banners for the alliance; new pages or section inside the KWG to promote a new project or product. Talk to us lets see what we can come up with and then work out.

Our ultimate goal is to earn trust and build a mutually respectful and beneficial relationship.

Contact us by phone (325) 617-2578, 10-6pm CST Monday-Friday, or email the alliance department here.

Please put Alliance Department at the top of your email, that way we can respond to your request fast.

Mail all correspondence, proofs, copy, DVD, CD, 100 MB or 250 MB Zip Disk, 3.5" diskette and complete alliance materials to:

Knife Web Guide
Alliance Department
P.O. Box 3171
San Angelo, Texas 76902-3171

PC format only.
MAC format not accepted.

The information in this web site area is for the confidential use of our advertisers.

This material constitutes confidential and proprietary information of Knife Web Guide and Cutlers Cove.

Individual copyrights remain held by their respective authors unless they specify otherwise. Cutler's Cove is not responsible for the accuracy or views of the content of the material provided to Cutler's Cove by third party contributors. All articles after submission to Cutlers Cove become the property of Cutlers Cove and the author. Permission to use any article or review must first be obtained from either Cutlers Cove or the author. You are also advised to note the date in which certain articles are written; the articles and reviews, etc. contained herein are written to reflect the time/date in which they were written and not necessarily the time/date you are reading the article. Note that the industry changes and manufacturing of knives, swords, and cutlery also change over time.

All Rights Reserved. Knife Web Guide and Cutlers Cove are a trademarks of Cutlers Cove. All other company and product names may be trademarks of the respective companies with which they are associated.

What does KWG stand for?

Abbreviation; Initialism; Acronym: KWG = Knife Web Guide = home page of the KWG

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NOTICE: KWG authorizes you to use the KWG site and network solely for your personal use and for no other purpose. Any other use of KWG systems and information is strictly prohibited.

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