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The Media Kit is where you will find services, features, resources and information for Knife Web Guide online knife, sword and cutlery-related marketing. Look for our current Rate Card, banner ad size requirements, Category Sponsor and much more.

Advertorial - Custom Pages in the KWG


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Advertorial or Custom Pages
An advertorial is a type of sponsorship that looks more like an editorial than an advertisement. An advertorial will draw extra attention to your special project. Talk to us if you have an idea for an advertorial that will work for you on our network. We are open to custom content, functionality and exclusivity. We will work with you to come up with something that will be cost effective and deliver a positive brand impression.

A typical advertorial is dedicated to one brand and feature a brand’s product’s and message. The marketer controls how its brand will be presented and what the advertorial will look like. The fee schedule is based on the number of times a client’s custom page is viewed or an action is taken (video played, song or podcast downloaded, etc).

What works is on-topic advertising,
or contextual advertising with the right message.

Advertisements that resemble editorials will have a clear label that reads "Special advertising section" anywhere they appear on our network. We will always require a reasonable disclosure of product placement and no misleading descriptions or product facts in any advertorial. Objective evaluations and articles are required. Advertorials may not contain any adult-oriented or any questionable or objectionable material. We do not offer pop-up or pop-under advertisements anywhere on our sites. We are committed to providing our readers with quality information and we extend this to our advertisements.

Working with the in-house design staff at, clients create and maintain a completely custom page within the network. Advertising this page on the pages throughout the rest of the site provides an unsurpassed opportunity for exclusive product branding.

The custom page may relate to just one product or service, or it may be specific to a particular brand. Bearing the objective of the campaign in mind, clients work with an Account Manager to create unique links and advertisements within the network that direct users to the custom page. The fee is reasonable for a custom page or pages and is action based, that is you pay only for the use of the page when it is viewed or an action is taken.

The client is able to view in real time the amount of page views received. Virtually any type of campaign fits the framework of this approach. Account Managers work with their clients to create an exclusive campaign for each new custom page.

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