Click Here to buy and see the new and improved system.
KnifeWebGuide.com has its own Ad Server
With KWG Marketing, you can strategically plan your online ads and advanced targeting capabilities. You can pay by credit card through PayPal. You can start with as little as $40 and we even have some specials by clicking here. This works and is cost effective!
Banner ads on a given page will auto-rotate with each visit
We have multiple zones to add diversity in advertising within our websites. The banner delivery system keeps track of impressions and each click-through per banner, multiple banners per campaign, banner expiration by impressions and provides a report page for each advertiser. It also automatically rotates the banners from each advertiser on all the pages inside the KWG. The pages that make up the Media Kit, like this one, are not included in the page count of the KWG, they are separate.
Easy to use
Advertisers - You can access our easy-to-use, comprehensive account management tool to monitor and make changes to your account online any time. It's a great tool that makes your online account management simple and efficient with password security. Each advertiser has the ability to export their Campaign's day-by-day statistics to Excel from the ad management control panel.
We have CPM (cost per impression) and CPC (cost per click) advertising. We create an account for each of our clients so they can login to view their own reports and statistics. Individual passwords allow each of our advertisers to view their own stats (overall and daily) in their personal area. Reporting is real-time. Clicks and impressions received will show up in each Advertiser's Area, 24 hours a day, 7 days a week and 365 days a year. When your ads are being seen our software will exclude over 1400+ spiders/robots from being counted in your statistics (impressions + clicks). The software can tell the difference between a robot/spider and a real person. This means you do not pay for impressions or clicks from these robots/spiders. For an overview of the Advertiser's ad management control panel, click here.
Use your own banner and choose to pay for each ad click or impression - you have complete control.
KWG Marketing is a robust advertising program that connects your ads with
customers on this site from around the world.
Advertise with us using banner ads starting at only $40.00!
|Targeting Features - Advanced techniques for more control for all advertisers.|
By adjusting targeting features or variables you increase the chance that the segment of your audience most important to you will be shown your ad.
Flexible ad scheduling: You have control of your advertising campaign. Start dates, number of impressions and amount of time your ad runs are all up to you.
GeoTargeting allows you to restrict ad displays to visitors by Country, State/Region and/or City/Territory. The new GeoLite databases are 99.5% accurate at a country level and 79% on a city level for the US within a 25 mile radius. The software is able to detect which country, state or city our visitors are located in and show ads based on your delivery settings. A great improved feature especially if you are targeting other countries or a select city for a certain product or service. You now have world, country, state and city targeting in showing your banners.
Show your ads to the
Example 1, if you are advertising a sweepstakes open to USA residents only, you can have us only show ads to visitors inside the United States. Saving valuable impressions and reducing your ad costs.
Example 2, if you are a merchant with one store and only what to show your ad to website visitors based in the city your store is located you can choose to do this.
Example 3, if you are a knife dealer in England and do not ship your inventory outside the United Kingdom you can choose to have us only show ads to visitors inside the United Kingdom. We can do this type of selective targeting with most of the countries and many cities in the world, which will save you money. This is a free service included with your order.
The Knife Web Guide has many links to sites all over the world. We receive over 12% of our traffic from outside the USA. We have added keywords for many knife, sword and cutlery terms in several languages that helps our international visitors find what they are looking for. Our web site is written in English and all correspondence needs to be in English as well.
You control which country, state and city to target your ad. Look at the country selection list below. Then tell us the countries you want to show your ads to and we do the rest.
The default setting in our banner delivery system is "Show to users in ALL geographic locations" for banner ads and text ads.
A dropdown list of the current detected countries in the GeoTargeting:
Or use the complete list on this page click here.
Do you have a
Would you like to rotate different ads on different days?
Our Day Range targeting allows this!
World Wide Targeting - GeoTargeting
|Each time an advertisement is displayed and/or clicked, the users unique IP address is recorded into the database. This allows our system to distinguish between unique and repeat impressions/clicks within each 24 hour period.|
on the sites are set in the following sections:
Knife Web Guide
region (over 150 pages)
Knife Web Guide
Media Kit region (over 40 pages)
The pages that make up the Media Kit, like this one, are not included in the page count of the KWG, they are separate. If you have a product or service that would be of interest to other marketing and advertising personal this is a great place to get your message out.
Cutlers Cove regions (over 700 pages)
Cutlers Cove home page
Folding and Pocket knife region on bottom center of each page (numerous and changing from 100 and up)
Fixed Blade knife region on bottom center of each page (numerous and changing from 100 and up)
Left border navigational page region (17 app.)
Book region on bottom center of each page (12 app.)
Plus about 11 more pages
Targeting your banner ad helps you reach an appropriate web audience. Showing your banner at times or dates that appeal to your target audience may help improve the effectiveness of your banner campaign. If you have a special event to promote (sale, grand opening, giveaway, anniversary, etc.) we can start your banners on a specific date and end them on a specific date around your promotion. We need 3-days notice to start a time specific campaign. If you need it started in less than 3-days, ask maybe we can do what you want? Limited availability.
A tracking URL is your Web address (http://www.mycompany.com) with a special code attached (http://www.mycompany.com?source=kwg). This lets you identify clicks from the KWG network. Our software tracks your banner impressions and clicks but if you wish you may use your own web measurement software to track clicks from the KWG network to your web site in addition to our stats. Usability studies have shown that you don't want the viewer to have to drill down too many times to get to your offer or special deal. Therefore we recommend creating a special landing page for your banner.
Unfortunately, referring URLs may not accurately reflect the source of the visitor as having come from KWG. You will need to let us know that you want to add this special code to your URL. Just ask and we will be glad to add it.
Efficiency - Flexibility - Simplicity
All come together to create a powerful advertising system.
We do not offer pop-up or pop-under advertisements anywhere on our sites. We do not offer advertisements on our home page of CutlersCove.com site but we do offer them on the home page of KnifeWebGuide.com site.
The system supports auto notifications by e-mail. Cutlers Cove receives information about advertisers' registration and purchase advertisers receive information about the period and performance of their campaigns and when each Campaign ends.
Advertiser's ad management control panel
Each advertiser has personal login to their control panel
Individual performance reports for you from KWG network.
Find out how your banners are performing
within our online Advertisement Management Control Panel.
◄◄◄ Ad Management and Reporting
System Control Panel
This free, easy-to-use tracking tool takes the guesswork out of advertising campaigns.
You don't have to wonder if your banners are getting results. Your stats show you.
Each advertiser has personal login including username and password.
Read below for the details.
Online reports show you real-time activity.
Access them online 24/7 at your convenience!
This free, easy-to-use tracking tool takes the guesswork out of advertising campaigns. The Ad management control panel provides our advertisers with conversion data (including count, clicks and rate) at the banner and account level for all your campaigns. So you can know exactly how each banner or campaign is performing by the hour, day or month. Each advertiser has the ability to export their Campaign's day-by-day statistics to Excel from the ad management control panel.
When you have paid, you will receive a username and password which will allow you to login to the control panel and get started. Using the control panel, you can:
Powerful Real-Time Statistics
Track each individual ad, campaign, and network performance using real-time reporting features. With our statistical reporting, you can monitor your ad performance with ease. Several reports are provided including 30-day outlook, per hour reporting and last 14 days.
A performance summary is provided on each of your reports. Both unique impressions and clicks, raw impressions and raw clicks are recorded. The Click Through Ratio (CTR) is also calculated within the Performance Summary.
24 Hour Break Down
Our system allows you to go beyond traditional reporting with a 24 hour break-down of your ad's clicks and impressions. The 24 hour breakdown includes the current day results as well as the previous days. This information can be used to monitor which hours get the most impressions and/or clicks. The many targeting options lets advertisers focus on when it's most advantageous to show their ads and save money by limiting spending to when conversion is highest.
Monthly Breakdown (last 4 months)
You can see an over view from one to four months of stats for all your campaigns. Great to get an overall picture of your banner campaigns.
The other statistics record information such as unique impressions for today, yesterday and daily averages. Also learn which day was the best performing day as far as the most impressions. This information is available for each ad you setup as well as the campaigns overall statistics.
Advertising Article Library
Access a wealth of helpful knowledge and information on advertising, banners and marketing. The Advertising Article Library is free to use for all our advertisers. After your paid order is received you can use the library all you want. Just ask. There are many articles and links to online advertising, banners and marketing. KWG Marketing will continue to educate and assist advertisers about how to best use the medium and reach their target audiences.
Merrill Lynch research analyst Lauren Rich Fine wrote that she sees continued migration of ad dollars to the Web. "Dollars are coming from other traditional mediums such as newspapers, magazines and TV, but the medium is also expanding the pie," as stated in the inaugural report on ad network ValueClick.
|Banner Dimensions Available - Production and Design Specifications|
Multiple Dimensions -- We have incorporated multiple banner sizes to use more of our sites' real estate or zones. 468X60 - 120X600 - 120X240 - 125X125 - 120X60. Show banner ads based on your users interests and your budget. Simple!
(5th) Our least expensive banner ad!
Maximum file size any 120X60 button is 20 Kb
Minimum purchase of $40.00 or nearest
Button 120X60 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any button is 20 Kb.
(4th) Our fourth largest banner ad!
Maximum file size for any 125X125 square button is 30 Kb.
Minimum purchase of $40.00 or nearest amount for
Square Button 125X125 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any square button is 30 Kb.
Maximum file size for any 468X60 full banner is 44 Kb.
Minimum purchase of $40.00 or nearest amount for
Full Banner 468X60 is available on heading or footer of many pages within the site and footer of some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any full banner is 44 Kb.
(2nd) Our second largest banner ad!
Maximum file size for any 120X240 vertical banner is 50 Kb.
Vertical Banner 120X240 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any vertical banner is 50 Kb.
(1st) Our largest banner ad!
Maximum file size for any 120X600 skyscraper is 70 Kb.
Skyscraper 120X600 is available on Left Column of many pages within the sites and some search results pages. Specific content areas and pages of the site are available by regions. Maximum file size for Standard/Animated GIF or any skyscraper is 70 Kb.
for current pricing.
All ads, including third-party ads, MUST be tested for approval.
There is no absolute limit on the file size of banners, but as a
rule, they should not exceed the above maximum file sizes.
(The smaller the better, as the banner will load faster and is more likely
to be seen!)
File size is in Pixels at 72 dpi.
|Delivery Specifications - How to send us your ads.|
You can send your banners to us by email.
Web:You can send your banners to us by sending the URL where your banners have been posted for us to pickup from a website. URL should be provided either by email or on the insertion order.
Research clearly suggests that ads that load quicker get more clicks.
Quote from the book: Www.Advertising: Advertising and Marketing on the World Wide Web
HTML sniffer code must be implemented in order to detect whether a user's browser is capable of displaying the Flash file. A back-up banner should be displayed if the user cannot accept Flash. We will not approve HTML sniffer codes, which prompt the user to download a plug-in. A back-up banner is required for all Rich Media ads.
A banner may produce audio or video without a user clicking on it. Once audio/video begins, there must be a clear "pause" or "stop" button.
By advertising today, you'll create
goodwill, profits and awareness for tomorrow. Call on our Marketing Department today and find out how banner advertising can work for you.
We'll keep your company name and image in front of your customers and
promote your ad-message.
If your objectives involve increasing awareness or improving a
brand's image banners are the best new way to go.
For more information, or to place an insertion order click here.
If you require banner design, we offer custom free creation services to help you get started. This custom free creation service is only available with a 1-year or more banner advertising contract. Please see our sample gallery here for the type and sizes of banners we design.
*Alternate text:Text that appears while a banner is loading or when a cursor moves over a banner.
|Fact: Research, of course, is everything. Knowing your audience has never been so important, and knowing your proposition even more so. In other words, knowing what you want to say and to whom is vital. Quote from the book: Www.Advertising: Advertising and Marketing on the World Wide Web|
Overruns and delivery accuracy
Our goal is to allow business owners, knife makers and others to easily promote market and profit from their Web sites or business. Using our ad products and services, presented across our network will help this happen.
We track the error logs on our network using our banner management system and our web measurement software. All servers have common status code errors. Because our server has these different errors does not mean our server is ineffective or not a high quality one. Some of the errors are: Service Unavailable, Bad Request and Internal Server Error.
We want to make up the banners not being delivered, for what ever reason, for each advertiser by adding more to the total impressions purchased. The amount averages about 1.3%. Therefore we add 2.0% in impressions to each campaign purchased to help make sure each advertiser receives all the impressions they have paid for. We are glad to make up the impressions for all our advertisers because we are serious about delivery accuracy and appreciate your business.
Example: Advertiser buys 10,000 impressions of a Square Button 125X125 and we set the amount to be shown at 10,200
KnifeWebGuide.com will use reasonable commercial efforts to ensure the timely delivery, accuracy and completeness of reports about ad banner results, but KnifeWebGuide.com shall not be held liable for any claims as they relate to said reports. KnifeWebGuide.com make no warranty, expressed or implied, as to any matter, including without limitation, the reports or their accuracy, and expressly disclaims the warranties of noninfringement, merchant ability and fitness for any particular purpose.
The Knife Web Guide Staff
Want to know more about the Knife Web Guide? Click here.
Want to know more about Cutlers Cove? Click here.
Copyright © Knife Web Guide
NOTICE: KWG authorizes you to use the KWG site and network solely for your personal use and for no other purpose. Any other use of KWG systems and information is strictly prohibited.
Find an error or dead link?