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KnifeWebGuide.com - Your gateway to knife, sword and cutlery advertising
Media Kit
Your gateway to knife, sword and cutlery information

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The Media Kit is where you will find services, features, resources and information for Knife Web Guide online knife, sword and cutlery-related marketing. Look for our current Rate Card, banner ad size requirements, Category Sponsor and much more.

Banner Advertising
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KnifeWebGuide.com Marketing Rate Card

 

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KWG Site Map > Home Page > index > Advertise > Rate Card

Save 50% for a limited time!

Buy banner ads instantly with several packages to choose from.  Click Here to see the new and improved system.

Once your payment is received, you will be able to setup your ad on our system instantly.

Below is current rate card with Tier system for pricing and placement of banner ads.

Advertise with us using banner ads starting at only $40.00!
It is not required that you be a Link Partner to run banner ads with us.

Use your own banner and choose your price for each impression - you have complete control. KWG Marketing is a robust advertising program that connects your ads with customers on this site from around the world. Learn more about KWG Marketing here.

Rate Card for Tier 1 - Best

Target Zone Ad Units (CPM)

Banner Sizes

120X60 125X125 120X240 468X60 120X600
KWG on left and navigational pages in CC on left $2.06 $2.93 $3.86   $4.89
Top banner in KWG       $4.06  
Bottom banner in KWG       $2.06  
Bottom banner in CC       $3.09  

Best Free Setup
Tier 1
is a guaranteed placement for as long as you have banners to show. At this level you can not be bumped down or removed until your banner impressions have all been shown. Your banners will be seen first before all others except KWG site Sponsors. If you want the maximum amount of banners shown in a limited or fixed time period, like a one day sale, you need to purchase Tier 1 impressions. (CPM = 1000 impressions) If you absolutely positively must get your banner going now, this is the way to go!

Click here to order Tier 1 with Auto Renewal PayPal now! Click here to order Tier 1 with Auto Renewal PayPal now!



Rate Card for Tier 2 - Better

Target Zone Ad Units (CPM)

Banner Sizes

120X60 125X125 120X240 468X60 120X600
KWG on left and navigational pages in CC on left $1.03 $1.90 $2.83   $3.86
Top banner in KWG       $3.03  
Bottom banner in KWG       $1.54  
Bottom banner in CC       $2.06  

Better Free Setup
Tier 2
is only good as long as no one is willing to pay more to move up to the Tier 1 level. This is a good way to try our network and see how your product or service plays to our audience. Your banners will be seen after KWG Sponsors and Tier 1 are shown but before Tier 3 are shown on the network. (CPM = 1000 impressions)
Many times this is the best value because only Sponsors and one advertising Tier can be in front of you!

Click here to order Tier 2 with PayPal now! Click here to order Tier 2 with PayPal now!



Rate Card for Tier 3 - Good

"Until everyone finds out how great a job the KWG does making them more money Tier 3 is the best way to go."
KWG Marketing Team

Target Zone Ad Units (CPM)

Banner Sizes

120X60 125X125 120X240 468X60 120X600
KWG on left and navigational pages in CC on left 51 97 $1.80   $2.83
Top banner in KWG       $2.00  
Bottom banner in KWG       99  
Bottom banner in CC       $1.03  

Good Free Setup
Tier 3 is the lowest cost way to try our network and see how your product or service plays to our audience. It is only good as long as no one is willing to pay more to move up in the Tier system or there is space available. Your banners will be seen after KWG Sponsors, Tier 1 and Tier 2 are shown on the network. Tier 3 banners purchased in special offers maybe subject to limited time periods and can expire. (CPM = 1000 impressions)
Our recommendation is to always purchase Tier 3 until it does not work for you. What a bargain!

Click here to order Tier 3 with PayPal now! Click here to order Tier 3 with PayPal now!



More advertising options and info click here.

New Guaranteed Traffic Banner Advertising Program
See rate card for cost per click, CPC, advertising details.

Regions on the sites

Click here for glossary on Web Technology and Advertising.

Minimum purchase is required of $40.00 or nearest amount above $40.00 to give you a CPM amount to go with the banner size or Tier you choose. Prices are subject to change. To order call a Knife Web Guide sales representative at (325) 617-2578. Our new rates are now tiered to allow all advertisers the ability to choose their rate and exposure. Rates are based upon advertiser furnished ads to the exact size. No refund once advertising has started running.

Choose your price, priority and placement.

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Special offers will save money on our advertising!

Look for special offers and deals for advertising on our network displayed by ad banners that only show inside the Media Kit area, which this page is part. Click here for the current list of deals.

Example: Want to dominate the pages in the KWG? Click here to save.

Media Kit Help and FAQ

There are three Tiers - each with a different price.

Above is our rate card. It has a Tier system for pricing and placement. What this means is you pay less for the lower tier to show your banners and if someone is willing to pay more then your banners maybe removed until theirs are shown. Then your banners will be added back to the network to be shown.

All advertisers will get what that pay for but those who
pay a higher price will be shown first.

All advertisers will get what that pay for but those who pay a higher price will be shown first. This system will help keep our ad space used all the time and not waste users and page views. It will also make it possible for all our advertisers to choose their level of placement and the price they wish to pay.

Try us for as little as $40 - it's quick and easy to get started.

There are three Tiers. Each one has a different price and the top Tier will guarantee that your banners will be seen first above all others except KWG site Sponsors. Any one who purchases a Sponsorship package will be shown first then after site sponsors comes the Tier 1 advertisers, then the Tier 2 and last Tier 3. All Tier 1 and Tier 2 banners will be shown guaranteed! Tier 3 banners purchased in special offers maybe subject to limited time periods and can expire.

It is possible for all our advertisers to choose their
level of placement and the price they wish to pay.

Because we charge for all advertising up front we will issue credit vouchers for any advertiser that is bumped so each advertiser will know they have been bumped and that their banners are not currently showing on the network. The credit voucher notice will also help advertisers keep track of their banner usage.

Credit vouchers do not expire but some special offers do.

If we cannot show the remaining impressions that have been bumped in 60 days after they were bumped we will offer a refund check to that advertiser or let them keep the voucher to use as soon as we can place their banners. The credit voucher is good for the amount of banner impressions left even if we have a price increase. Credit vouchers do not expire but some special offers do.

Tracking URLs
A tracking URL is your Web address (http://www.mycompany.com) with a special code attached (http://www.mycompany.com?source=kwg). This lets you identify clicks from the KWG network. Our software tracks your banner impressions and clicks but if you wish you may use your own web measurement software to track clicks from the KWG network to your web site in addition to our stats.
Unfortunately, referring URLs may not accurately reflect the source of the visitor as having come from KWG. You will need to let us know that you want to add this special code to your URL. Just ask and we will be glad to add it.

We have a limited amount of banner space and it is sold on a first come, first served bases and is subject to availability and price.

All banners subject to approval. All banners will be shown on an automatic rotation system until they are all shown. The time period for your flight or banner run is subject to traffic and if someone buys a higher Tier if available.

We have several short-term sponsorships available and they will save you money and guarantee your banners have priority in our banner rotation. Click here for more details.

By advertising today, you'll create goodwill,
profits and awareness for tomorrow.


The KWG has a professional Ad Management system which serves and tracks all rich media for our advertisers. Check out the Media Kit Help and frequently asked questions.  

A important improvement for our advertisers is the guaranteed traffic banner advertising program that is new in the KWG Media Kit. We guarantee that this new advertising service will drive traffic to your site!


Remember we receive over 2000 page views in KWG every day.

And we receive over 3600 page views in CC every day.

Click here to see proof and the latest KWG traffic pattern and page view reports. If you still have questions about our traffic or how to best use our advertising service please ask. What does CPM, cost-per-thousand mean? Click here for glossary on Web Technology and Advertising.

Website Ads - Reach the global knife market by showcasing your product or service.
Banner display ads or text ads.

Check our excellent Google rankings & testimonials here.

Guaranteed placement up to
90 days in advance!

Advertisers can buy Tier 1 banner space or impressions weeks or months before a campaign begins which will guarantee location and placement in our network. Let us know your plans and what you will need.

Guaranteed placement is perfect for advertisers who especially want to lock in inventory in advance for a promotion or campaign timed to a specific event--such as a new product launch. Through Tier 1 rate's guaranteed placement, marketers are able to reserve inventory up to 90 days in advance.

If you require banner design, we offer custom free creation services to help you get started. This is only available with a 1-year or more banner advertising contract. Please see our sample gallery here for a selection and sizes of banners we have designed.

Click here for more reasons to trust us with your advertising.

How to Order    Contact Us

Media Kit Help and FAQ

Media Kit Site Map

These Rates are effective October 21, 2009 and subject to change without notice.

This is our average each day.

Guaranteed placement requires Tier 1 rate. A deposit will allow you to start your campaign anytime up to 90 days after the deposit is made. By making a minimum of a 50% nonrefundable deposit we will hold the position you asked for in our network for your campaign up to 90 days from the date of the deposit. Placement is subject to availably. To use your deposit and start a campaign you must pay the remainder of the balance that was left after the initial minimum deposit was made for the campaign you planed to run. You can not run fewer impressions than you originally reserved but you can purchase more if they are available. If you do not start a campaign within 90 days of the deposit payment you will forfeit your complete deposit. Tier 2 and Tier 3 rates cannot be purchased, held or booked by deposit. They require full payment and must be started at time of purchase. Subject to start date limits.

Overruns and delivery accuracy

What does KWG stand for?

Abbreviation; Initialism; Acronym: KWG = Knife Web Guide
http://KnifeWebGuide.com = home page of the KWG

Avertisers and Sponsors Testimonials

Contact Us    Help and FAQ for the Knife Web Guide

The Knife Web Guide Staff

Want to know more about the Knife Web Guide? Click here.

Want to know more about Cutlers Cove? Click here.

Information on adding your web site to the Knife Web Guide

Knife Web Guide Site Map

What's new on the Knife Web Guide?

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Help and FAQ about the Knife Web Guide

Copyright KnifeWebGuide.com

NOTICE: KWG authorizes you to use the KWG site and network solely for your personal use and for no other purpose. Any other use of KWG systems and information is strictly prohibited.

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